Tracking Offline Marketing ROI with QR Codes & Google Analytics

The biggest challenge in print marketing has historically been tracking return on investment (ROI). UTM parameters combined with QR codes solve this completely.

Building Your UTM Link Structure

Append standardized UTM tags to your destination URL before generating your QR code:

https://example.com/summer-sale?utm_source=spring_flyer&utm_medium=qr_code&utm_campaign=summer2026

Key Parameters Explained

• utm_source: The physical location (e.g. flyer, billboard, table_tent).
• utm_medium: Set to 'qr_code' to group all QR traffic in Google Analytics 4.
• utm_campaign: Specific campaign name (e.g. black_friday_2026).