Creating Custom Website URL QR Codes for Marketing

Website QR codes are the cornerstone of modern offline-to-online marketing campaigns.

1. Add UTM Campaign Tracking

To measure exactly how many visitors came from physical print materials in Google Analytics, add UTM parameters to your URL (e.g. https://example.com?utm_source=flyer&utm_medium=qr).

2. Optimize the Landing Page for Mobile

100% of QR code scans originate from mobile devices. Ensure your destination landing page loads in under 2 seconds and is fully responsive.

3. Use Compelling CTA Frames

Adding a 'SCAN FOR MENU', 'SCAN FOR 20% OFF', or 'SCAN ME' frame increases user scan rates by up to 45% compared to raw naked QR codes.