QR Code Sizing, Contrast & Print Best Practices

Ensure 100% scan success rates on all marketing collateral by following these essential print guidelines.

1. The 10:1 Sizing Formula

Calculate your QR code dimensions based on scanning distance. Formula: QR Code Width = Scanning Distance / 10.

• Business Cards (Handheld, 20 cm distance): Minimum 2 × 2 cm (0.8 × 0.8 inches).
• Restaurant Table Tents (50 cm distance): Minimum 5 × 5 cm (2 × 2 inches).
• Wall Posters (2 meters distance): Minimum 20 × 20 cm (8 × 8 inches).
• Billboards (10 meters distance): Minimum 1 × 1 meter (3.3 × 3.3 feet).

2. Always Use Vector SVG for Professional Printing

Vector SVG files scale infinitely without pixelation, guaranteeing sharp module edges on industrial offset presses.